Corporate Communication Made Easy
• Defining communication
In order to understand corporate communication, you must be able to first define the word communication itself. Communication is simply the act of giving over information - this can be done through talking verbally or through writing.
How corporations use communication
Corporate communication is the act of businesses giving over information about their company. This can be done through talking in person, talking on the phone, billboards, websites, product brochures, television advertisements and more.
• What is internal communication?
• Internal communication is the aspect of corporate communication where employees exchange information to each other. It includes all aspects of company personnel exchanging information.
• Internal corporate communication includes managers handing over information to employees, employees communicating to each other on as equals, communication between different divisions within the same company, and other such information sharing.
• Internal corporate communication is the backbone of strong company communication as without being able to communicate within the company, you will not be able to build or grow the company.
• What is external communication?
• No definition of corporate communication is complete without understanding external communication.
• External communication is how businesses and corporations send their message outward. It is how companies define themselves to the outside world and how they give over this message.
• Included in external corporate communications is creating websites, attending tradeshows, distributing product brochures, calling customers on the phone, and more.
• What are other the related terms?
• To get a full definition of corporate communications, you must also understand related terminologies.
• Other terms related to internal communication include project management, business meetings, company intranet, internal technical documentation, etc. Other terms related to external communication include PR, marketing, advertising, branding, etc.
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